baffo

Digital communications law

Digital communications law baffo

Digital communications law

Digital communications law

Digital communications are profoundly different from traditional communications, not only due to their user base and communications techniques used, but, above all, due to the technology used.

The new paradigms of digital communications involve the massive use of profiling techniques, many of which could pose a risk to privacy, of highly viral messages and of mobile technologies.

The management of communications campaigns provide companies with opportunities, but may also transform into a boomerang if they are not correctly managed. Claims promoted by the independent authorities such as the Italian Competition Authority (AGCOM), the Italian Antitrust Authority (AGCM) or the Italian Data Protection Authority concerning the correctness of communications are increasing in frequency, as well as the problems relating to the correct performance of contracts with the parties involved in managing the campaign.

Perani Pozzi Associati works in the field of digital communications, providing communications professionals with extensive technical and legal expertise and supporting them in all stages of the project, from the creation of layouts and graphics, strictly connected to copyright, to the creation of software according to privacy by design paradigms, as required by regulations in force.