Buzz marketing & unconventional marketing
These include guerrilla marketing, ambient marketing, viral marketing and the more interesting buzz marketing.
Buzz marketing is the set of operations of unconventional marketing, aimed at increasing the volume of online conversation regarding a specific product or service.
Buzz marketing has developed recently, and takes a wide variety of forms, often breaking the barriers between the digital and real worlds. We have often seen phenomena which we cannot say for certain whether they were specifically researched to increase the awareness and fame of a specific trade marks or a specific party. However, this does not mean that these new forms of communication may be considered a wild frontier in which any action goes. As for traditional forms of communication, there are specific rules to observe to protect consumers.
Perani Pozzi Associati assists its clients in using unconventional forms of communication, providing consulting from the stage of defining the communication initiative, detecting problems and providing possible solutions.