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Trade marks and other distinctive signs

Trade marks and other distinctive signs baffo

Trade marks and other distinctive signs

Trade marks and other distinctive signs

Trade marks are one of the main vehicles of a company’s image and act as a guarantee of quality for consumers. For this reason, it is crucial to ensure adequate legal protection of trade marks.

A correct protection strategy must start from a global view of the use of the trade mark. The defence of trade marks must be carried out concurrent with the marketing plan that drives the company’s decisions.

The professionals of Perani Pozzi Associati work closely with their clients, by their side through a process of careful preventive analysis and subsequent defence of trade marks from any breach, synergically integrating legal protection with the business’ commercial and communication needs.

Specific attention is focused on managing disputes concerning trade marks and other distinctive signs, in administrative and jurisdictional proceedings. The firm’s professionals directly manage administrative proceedings pending before the Italian Patent and Trade mark Office (UIBM), the European Union Intellectual Property Office (EUIPO) and the United States Patent and Trade mark Office (USPTO). These professionals also represent and assist clients in judicial lawsuits initiated before the sections specialised in corporate law, as well as in appeals proceedings and before the Court of Cassation.

The firm regularly represents its clients also in lawsuits appealing the decisions of the EUIPO before the General Court of the European Union and the Court of Justice.

We have particularly significant experience in protecting against breaches connected with the registration of domain names identical or similar to registered trade marks. In this area, the firm assists its clients in monitoring registers and arbitration proceedings before the competent national and international authorities for the purpose of reassigning illegally registered domain names.

Out-of-court, Perani Pozzi Associati offers legal opinions to improve the management and protection of distinctive signs, and regarding possible situations of risk. The firm also specialises in drawing up assignment, licence, distribution and franchising agreements.