baffo

Protection against unfair competition

Protection against unfair competition baffo

Protection against unfair competition

Protection against unfair competition

The imitation and exploitation of a competitor’s business may constitute unfair and unlawful conduct, under various aspects, even if the damaged party does not hold industrial property rights in the strict sense.

Unfair competition may specifically involve the copying of a shape or distinctive sign, as well as the theft of confidential resources and know-how, the imitation of advertising communications, as well as any other undue association with the success of a competitor’s product.

Unfair competition also often occurs via the internet, such as in cases of on-line defamation campaigns and the creation of cloned pages on social networks.

Perani Pozzi Associati actively oversees all the legal aspects relating to unfair competition, specifically those regarding slavish, misleading imitation and look-alike phenomena, assisting its clients in defending against any unlawful, parasitic conduct, even irrespective of the breach of industrial and intellectual property rights.

Protection in the area of unfair competition includes disputes concerning misleading and comparative advertising in legal and administrative proceedings and before the jury of the Italian Advertising Standards Authority.